The iconic monogrammed Speedy undergoes a vibrant transformation with Rihanna stepping into the spotlight for Pharrell Williams’ inaugural Louis Vuitton campaign.
Pharrell Williams has taken charge—quite literally, by elevating Louis Vuitton’s leather bag straps to new heights.
In the spotlight is the Speedy, a classic bag now adorned with a burst of color. Vivid cherry reds, yellows, blues, and kelly greens create a striking palette to suit almost any mood. Captured through the lenses of Keizō Kitajima and Martine Syms, the campaign comes alive as Rihanna navigates the lively streets of New York City’s bustling Canal Street. The founder of Fenty Beauty showcases her pregnancy glow, juggling a coffee in one hand and a cluster of reimagined Speedy bags in the other. The vibes are perfect, confirming that baby bumps, whether dressed up or down, are eternally stylish.
As Louis Vuitton’s new Men’s Creative Director, this campaign marks Williams’ debut following the Spring-Summer 2024 Men’s Show premiere in Paris. The meticulous attention to detail extends beyond the empowering images initially teased on a billboard adorning the Musée d’Orsay. The bags are expertly crafted from supple-grained leather, allowing for a soft silhouette that pays homage to the bag’s rich heritage. Originating in 1930 and designed by Gaston-Louis Vuitton, the Speedy began as a travel companion in the early 20th century, evolving over time. Rumor has it that we have Audrey Hepburn to thank for the Speedy’s modern size—having requested a more wearable version to suit her petite frame.
Williams’ innovative approach to Louis Vuitton’s top-selling bag challenges convention, ushering in a fresh perspective that intertwines fantasy with function. With his penchant for taking bold risks, we eagerly anticipate what lies ahead with Williams at the helm, steering the maison towards a vision that merges innovation with tradition.