The legendary fashion house has taken a significant step by rebranding and shortening its name to “Rabanne” as it marks its momentous 60th anniversary.
This marks the dawn of a new era, as esteemed luxury brands opt for concise names to rejuvenate their image. Paco Rabanne has embraced this movement, redefining itself as Rabanne.
This transformative decision was unveiled on the cusp of the brand’s grand 60th-anniversary celebration. The beloved fashion label has skillfully retained the essence of the Maison’s legacy, beautifully reflected in the new logo and visual identity.
Inspired by Paco Rabanne’s inaugural fragrance, Calandre, introduced in 1969, the rebranding draws from the fragrance’s typography. Embracing modern trends, the visual identity now embodies a minimalistic approach, featuring “smooth silhouettes and subtle monogram signaling.” The brand’s logo follows suit with delicate lettering.
As Paco Rabanne transforms into Rabanne, the Maison eagerly anticipates the launch of its makeup line, an exciting addition to its repertoire.